Great River Road Illinois

Western Illinois, USA

Objective
GreatRiverRoad-Illinois.org, managed by the Great Rivers Country Regional Tourism Development Office, is your roadway to discovering the Great River Road in Illinois. This 550-mile National Scenic Byway route on Illinois' western border has something to offer everyone from outdoor recreation and scenic views to historic museums and festivals. Representing the seven main regions along the western edge of Illinois, this project required complete redevelopment of the old website with an original J Rudny design, full response for all devices, ability to manage all content, comprehensive calendar of events, social media and mapping integration, and the ability to expand as needed.

Solution

Custom visual design
Full responsive layout for desktop, tablet and mobile devices
Complete Content Management System for timely marketing, venue and event content updates
User-friendly navigation targeting all audiences
Full site search
Social media integration and sharing
Organic SEO (to deliver long-term traffic)
Direct submission of information requests
Staff training for content maintenance

Impact
Since the site launched in December 2014

User Sessions Increase: 97%
Unique Visitors Increase: 105%
Information Request Increase: 403%

View Project at www.greatriverroad-illinois.org

Free Consultation
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